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    论公民媒介素养测评框架建构

    On the Construction of Citizen Media Literacy Assessment Framework

【作      者】:

钟志贤, 王姝莉, 易凯谕


【关 键 词 】:

媒介素养; 测评; 框架; 建构; 元框架


【栏      目】:

理论探讨


【中文摘要】:

媒介素养是21世纪公民必备的素养之一,其宗旨在于培养理性的媒介公民。科学的媒介素养测评是界定、评估、推进公民媒介素养教育的重要基础和必要条件。文章聚焦公民媒介素养测评框架建构问题,运用综合性文献研究法,批判性地分析了国内外媒介素养测评框架研究现状,包括讨论了国外媒介素养测评框架建构的“能力、过程、目标”三大研究导向,归整了国内媒介素养测评指标体系、框架研究类型和群体媒介素养测评研究态势。在此基础上,文章指出,公民媒介素养测评框架建构应注重从以下五个维度展开理论建模和实证研究:认识媒介素养范式变迁的要义;理解元框架设计的意义内涵;回应全媒体时代媒介生态诉求;超越方法单一的研究偏向;凸显本土考量的文化适应性,从而构建“契合时代,立足本土,融通世界,表达中国”的公民媒介素养测评框架。这种测评框架是“元框架”意义的框架,能从根本上体现框架建构的学科性、时代性、本土性、普适性和可操作性。


【英文摘要】:

In 21st century, media literacy has become one of the indispensable literacies of citizens. Scientific media literacy assessment is important and necessary for defining, evaluating, and promoting citizens' media literacy education. This paper focuses on the construction of the media literacy assessment framework for citizens. It adopts the comprehensive literature method to analyze the research status of media literacy assessment framework at home and abroad critically, including discussing the three research orientations of "ability, process and objective" constructed by foreign media literacy assessment framework, and summarizing the domestic index system, research types of the framework and the research trend of group media literacy assessment. Then, this paper points out that the construction of citizen media literacy assessment framework should focus on theoretical modeling and empirical research from five dimensions:understanding the essence of media literacy paradigm change, comprehending the connotation of meta-framework design, responding to the media ecological demands in omni-media era, excelling the research bias of a single method, and highlighting cultural adaptability of local consideration, so as to construct a framework that "conforms to the era, bases on the local, integrates the world, and expresses China". This "meta-framework" can fundamentally reflect the disciplinary, epochal, local, universal and operational features of the framework.

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