【作 者】：
吴应辉， 袁 羲
【关 键 词 】：
中华民族现代文明； 大数据； 人工智能； 数智化； 国际传播
【栏 目】：
其他
【中文摘要】：
中华民族现代文明是植根于中华传统文明，广泛吸收古今中外各种文明的优秀元素，不断创新发展形成的具有中华民族风格的现代物质文明和精神文明形态。为推动中华民族现代文明国际传播超常规、跨越式发展，有必要在传统传播方式之外探索新兴的数智化路径。数智技术在文明传播中具有智能创造性、虚实融合性、精准传播性、经济高效性四大特点。利用数智技术推动中华民族现代文明国际传播可通过四条路径实现：一是顶层设计先行，制定传播战略；二是利用数智技术优化传播内容，搭建数智平台，提升用户体验；三是培养数智人才，建强专业队伍；四是通过数智技术，精准对接个性化需求，实现分众传播。数智技术必将成为文明交流互鉴的利器，应充分利用其不断扩大中华民族现代文明的国际影响力，让世界客观认识和理解当代中国，建立更广泛的国际朋友圈，助力中国式现代化建设和中华民族伟大复兴。
【英文摘要】：
Modern Chinese civilization is a modern material and spiritual civilization with Chinese national style, rooted in traditional Chinese civilization, extensively absorbing the excellent elements of ancient and modern civilizations at home and abroad, and constantly innovating and developing. In order to promote the international communication of modern Chinese civilization to develop in an extraordinary and leapfrog way, it is necessary to explore the emerging digital intelligent path in addition to the traditional communication mode. The digital intelligence technology has four characteristics of intelligent creativity, virtual-real fusion, accurate communication and economic efficiency in civilization communication. Using digital intelligence technology to promote the international communication of modern Chinese civilization can be achieved in four ways: first, top-level design should come first, and communication strategies should be formulated. The second is to use digital intelligence technology to optimize communication content, build digital intelligence platforms, and improve user experience. The third is to cultivate digital intelligence talents and build a strong professional team. Fourth, through digital intelligence technology, individual needs can be precisely met, so as to realize focus communication. Digital intelligence technology will certainly become a powerful tool for civilization exchanges and mutual understanding, and should be fully utilized to expand the international influence of modern Chinese civilization. As a result, the world can know and understand contemporary China objectively, and a wider friendship circle can be built to help the construction of Chinese-style modernization and the great rejuvenation of the Chinese nation.