【作 者】：
肖 婉
【关 键 词 】：
互联网+教育； 教育研究； 网络民族志； 虚拟民族志
【栏 目】：
理论探讨
【中文摘要】：
在“互联网+教育”时代，教育信息化的发展和普及不仅带来了教育方式的变革，更重构了教育空间、教育情境和教育关系，形成了独特的网络教育文化。网络民族志以网络环境作为主要的研究背景和环境，利用网络媒体平台和互动工具来收集数据资料，以探究和阐释互联网及相关社会文化现象。作为伴随网络文化现象而产生的研究方法，网络民族志对于探究互联网环境下的教育文化具有一定的借鉴作用，通过浸润体验、对话互动、情境追踪和多维分析等具体方法，实现对网络教育现象的整体性认知、共情化理解和过程性透视。文章指出了网络民族志在教育研究中可能面临的问题，为“互联网+”时代教育研究提供了新的路径参考。
【英文摘要】：
In the era of "Internet + Education", the development and popularization of educational informatization has not only brought about the changes in educational modes, but also reconstructed educational space, educational contexts, and educational relationships, and forms a unique online educational culture. Netnography takes the online environment as the main research context and environment, and uses the Internet platform and interactive tools to collect data and information in order to explore and interpret the Internet and related social and cultural phenomena. As a research method that produced with the phenomenon of online culture, netnography can be used as a reference for exploring educational culture in the Internet environment. Through specific methods such as immersion experience, dialogue and interaction, contextual tracing and multidimensional analysis, a holistic cognition, empathetic understanding and process perspective of the online educational phenomenon can be realized. This paper points out the problems that netnography may face in educational research, and provides a new approach for educational research in the era of "Internet+".