【作 者】：
刘世清， 刘冰玉， 李 娜
【关 键 词 】：
中学生； 多媒体浏览行为； 选择偏好； 教学价值
【栏 目】：
中小学电教
【中文摘要】：
多媒体学习是信息时代的新型学习方式，多媒体浏览行为及其选择偏好在一定程度上反映学习者的学习心理与行为特征。研究选取四种典型的“文字+图片”类多媒体界面，通过让中学生浏览这些多媒体学习材料，用眼动跟踪仪测量其浏览时间和次数等眼动数据，来推断中学生多媒体浏览行为的偏好倾向。实验结果表明：中学生浏览文字区时，具有“中学女生在文字区上的注视时间显著大于男生”等五大特征；浏览图片区时，具有“农村学校的学生浏览图片区的注视时间和注视点个数最少”等三大特征；中学生浏览多媒体界面时，具有“中学生更关心左图右文结构中的文字区”等五个选择偏好。在此基础上，进一步从五方面挖掘了浏览行为选择偏好对多媒体教学的价值。
【英文摘要】：
Multimedia learning is a new learning style in the information age. Learners' multimedia browsing behavior and preference, to a certain extent, reflect their learning psychology and behavioral traits. In this study, four typical "text + picture" multimedia interfaces are selected to deduce the preference tendency of middle school students by allowing middle school students to browse these multimedia learning materials and measure their browsing time and frequency with eye-movement tracker. The results indicate that, when browsing the text area, middle school students have five characteristics, such as significantly great fixation time of girls compared to that of boys. When browsing image area, there are 3 main characteristics, such as minimum fixation time and fewest fixation points of students in rural school. When browsing the multimedia interface, middle school students prefer to the text area in the picture on the left and that in the text on the right. Then, this paper further explores the value of preference tendency of browsing behaviors to multimedia teaching from five aspects.