【作 者】：
刘冰玉， 徐雪莉， 李 娜， 刘世清
【关 键 词 】：
中学生；多媒体浏览行为；选择偏好；内容呈现路径
【栏 目】：
中小学电教
【中文摘要】：
中学生通过浏览多媒体材料获取信息已经成为一种重要的学习方式，研究主要运用眼动实验方法，探寻中学生多媒体浏览行为的选择偏好与内容呈现路径之间的内在联系，旨在为中学生的多媒体学习提供实验依据。研究结果表明，中学生具有八方面的浏览行为选择偏好：①中学生浏览多媒体界面时偏好从左上角开始浏览，到右下角结束浏览；②给教学内容进行顺序编号的偏好不会改变读者的浏览顺序；③顺序编号对读者的浏览顺序选择和注意力仍有一定的影响；④城市学校学生偏好浏览正序对角呈现时区3中的内容；⑤农村学校学生喜欢浏览正序右拐时区1中的内容；⑥女生比男生更偏好浏览区3中的内容；⑦成绩差的学生比成绩好的学生更早地进入区2和区3进行浏览；⑧成绩差的女生相对于成绩好的女生和成绩差的男生来讲，更喜欢先进入区3进行浏览。以这些浏览行为选择偏好为基础，为多媒体学习材料设计和多媒体教学提出了一些具体建议。
【英文摘要】：
It is an important way of learning for middle school students to obtain information by browsing multimedia materials. This study mainly uses eye movement experiment to explore the relations between middle school students’ choice preferences of multimedia browsing behaviors and content presentation paths, which aims to provide experimental basis for multimedia learning of middle school students. The results indicate that middle school students have eight browsing behavior preferences. (1) When middle school students browse the multimedia interface, they prefer to start from the upper left corner and end up with their browsing in the lower right corner. (2) The preference of numbering teaching contents in sequence does not change the reader's browsing order. (3) Sequence number has a certain impact on learners' browsing order and attention. (4) Students in urban schools prefer to browse the contents of district 3 in positive sequence diagonal presentation. (5) Students in rural schools prefer to browse the contents of district one in positive sequence and right turning presentation. (6) Compared with boys, girls are more concerned about the contents of district 3. (7) Students with poor grades browse the contents of district 2 and district 3 earlier. (8) Compared with girls who achieve good grades and boys with poor grades, girls with poor grades prefer to browse the contents of district 3. Based on the choice preferences of multimedia browsing behaviors, this study puts forward some suggestions for the design of multimedia learning materials and multimedia teaching.