【作 者】：
杨晓宏， 周效章
【关 键 词 】：
在线教育； 互联网教育思维； 教育资源； 学习服务； 商业模式； 盈利模式
【栏 目】：
网络教育
【中文摘要】：
选取网易公开课等16个在线教育平台为研究对象，运用调查研究法、内容分析法，全面考察国内在线教育的现状，明确存在的问题与困难，基于相关的政策法规、资本投入、支撑技术和社会需求等，从宏观和微观两个层面阐述了我国在线教育的发展趋向。我国在线教育的现状表现为：市场规模快速扩张、用户规模持续增长，但同时存在“异化”现象突出、平台功能单一、市场领域细分不够、教育资源同质化、教与学模式互动性差、交互难以适应学习需要、商业模式缺乏创新、盈利模式不明确等问题。发展趋向方面：宏观层面包括树立互联网教育思维、回归服务本位，建立学分银行、衔接国民教育体系；微观层面包括市场领域细分化、垂直化，教育资源多样化、推送化，教学活动移动化、泛在化，学习服务智能化、差异化，商业模式转向C2B、O2O2O，盈利模式清晰化、多元化。
【英文摘要】：
This study chooses NetEase open class and other 16 online education platforms as research samples, and uses survey research and content analysis to investigate the current situation of online education in order to define the existing problems and difficulties in China. Based on relevant policies and regulations, capital investment, supporting technologies and social needs, this study explores the development trend of online education in China from both macro and micro levels. The current situation of online education in China is manifested as follows: the market scale is expanding rapidly and the user scale is continuing to grow, but at the same time, some problems still exist, such as the prominent "alienation" phenomenon, the single function of education platforms, the obscure market segmentation, the homogenization of educational resources, poor interaction of teaching and learning models, interactions difficult to meet the learning needs, lack of innovation in business models, the unclear profit models. The development trend of online education covers both macro and micro aspects. The macro aspect includes setting up the Internet education thinking, returning to service standard, establishing credit banks and connecting the national education system, while the micro aspect contains market segmentation and verticalization, diversification and push of educational resources, the mobilization and ubiquity of teaching activities, the intellectualization and differentiation of learning services, the shifting of business model to C2B and O2O20, and the clarity and pluralism of profit models.